Building Your Digital Marketing Strategy

With the brand challenges and opportunities created by COVID 19, now may be the time to dial up (or start up!) your digital program. Customers and prospects are online like never before. Can they find you and will they want to engage with your brand? This fast-paced, hour-long workshop will “de-mystify digital,” helping you answer these questions: ? How do I go about building my digital strategy? ? What digital assets make the most sense for my brand? ? How do some of the leading assets/tools work? [Digital 101] o Search engine optimization (SEO) – paid and organic o Pay Per Click (PPC) advertising o Display advertising o Email campaigns o Geofencing o Social platforms This webinar has something for everyone, regardless of where you are in your digital journey.