COVID Marketing: The Best, The Worst & The Lessons
Wednesday, May 20th, 2020
4:45 PM – 6:15 PM
Waiting room opens at 4:45 p.m., followed by the presentation and Q&A session at 5:05 p.m. until 6:15 p.m
Major brand marketing heavyweights Leslie Sims, former chief creative officer at both Ogilvy and Young & Rubicam, and Fabio Tambosi, global head of brand communications, Apparel & Training business unit at Adidas, will share their thoughts on the best and worst responses from big brands around the globe during the COVID-19 global pandemic.
Sims and Tambosi, both Clemson graduates, serve on the board of directors for Clemson’s Erwin Center to help students prepare for careers in brand communications. Together, the two will share examples and their points of view on what lessons attendees can learn and apply to their own marketing efforts from the triumphs and failures of major brands during the crisis.
MEMBERS: free attendance, but RSVP to claim your seat.
NON-MEMBERS: tickets as available, $10 in advance only