Focus on the Future – Understanding the “New Normal”
Many say that we are headed for a “new normal”. Do you think your business/organization/community has been changed forever or do you think things will eventually settle back to a similar style as existed pre-pandemic? Why?
“Never let a good crisis go to waste” …Winston Churchill. I can say the way healthcare has shifted from this crisis has formed the “new normal”. We have had to rely heavily upon more efficient ways of conducting business, with fewer resources. Both have been points of discussion for years. We were forced to implement more options around telehealth and we now see that expanding into many different subspecialties. Additionally, the interfacility collaboration has proven hospitals are more capable of sharing resources, raising levels of care in the community hospitals and fully utilizing the assets available. This will result in more use of community hospitals and decompressing the larger tertiary facilities. – Justin Benfield
I have hope, especially with the latest news, that a vaccine will be successful and then distributed successfully. So, I have hope that life will return to pre-pandemic lifestyles. – Neal Collins
I am certain my business has been changed forever. The pandemic has really provided a reason to fast forward my industry’s use of technology. There has been dramatic innovation and adoption as it relates to a real estate tour, basic communication, and ability to collaborate with partners anywhere, anytime. – David Feild
I think our business has changed but will likely have some go back to working in the office. Most of our organization was sent to work from home, but not all chose to do that or had the ability to do that. We have worked to make sure that our clients and providers are not experiencing any delays or disruptions. I do think that we will have some employees remain as work from home employees after it is safe to go back into the office. Throughout this time it has been shown that we do have positions that are able to be a work from home position while still being effective and efficient. – Angie Gossett
I do think we have changed forever. The pandemic has forced us to do things differently and with social distancing and masks so prominent in our lives, the way we conduct events, meetings, etc. will probably feature a virtual component it hasn’t before and this may continue for the indefinite future. While I know everyone would love to go “back to normal”, I fear we will most likely be facing a new normal with the above explanation as just one example of doing things in a different, safer way. – Kelly McWhorter
I believe the new normal will be normal moving forward – it will be our way of life and hopefully, will lead us to a more inclusive, socially conscious society. – Mamie Nicholson
We will all see long term adjustments moving forward, not sure we could call it a new normal. – Chuck Saylors
I do think that the organizations in which I am involved have been changed forever. There is heightened awareness of the issues surrounding racial inequities and economic disparities. Funding will “follow” the awareness of the need to make positive changes in these issues. Also, I believe people have a new appreciation of the importance of taking more time for family and for friends – concentrating on what is important. – Minor Shaw
I believe that the more flexible work day and work attire that quarantine have allowed will continue post-pandemic. I’ve also discovered that there are many meetings and conversations that we used to host or attend in person that have now shifted to zoom and that I think can stay virtual going forward (no need to drive across town for a 30-minute check in). On the other hand, I do think we have so much pent up hunger to be together in real life. So I imagine that in later 2021 or whenever it’s safe, we’ll see a lot of larger gatherings – perhaps a roaring twenties of the 21st century. – Katy Smith
I think that human nature is to seek routine and consistency. I think that thinks will eventually settle back to a similar style to pre-pandemic. People in the community are wanting events, interaction, and activities to reset to pre-pandemic. I think that should the vaccine prove effective (or sadly reach herd immunity) that people will begin to venture back to programs, events, and activities. We are still trying to find ways to engage them while remaining socially distance, and this may assist us in reaching groups that we normally would not have engaged. – Stephen Steese
I think things have been changed for us going forward. I believe there will be a push to do most workplace campaigns with a digital first approach, and we will need to develop engagement opportunities that meet corporate social responsibility goals to gain face-to-face access to employees during a workday. – Paige Stephenson
I think we settle back to a similar style. We are starting to see it over the last couple of months with prospect visits. – Stephen Taylor
I believe that a few things, such as cleaning protocols, will be permanently altered, but I feel that after a period of 2-3 years, most things will go back to “normal.” If an effective vaccine(s) are developed and are given to enough of the world population, then hopefully the return to normalcy can be achieved. – Tim Todd
Due to COVID-19, our office provided a remote work option. Our staff continued to operate effectively and efficiently throughout our 10 weeks of remote work. Our office has changed forever, because remote work wasn’t an option prior to COVID. – Trentsie Williams
As you look ahead, what is one thing you, your organization or business has implemented during the pandemic that you expect to continue long term?
Video-conferencing has become a mainstay of meetings that I attend for my law practice and my involvement on county council, as well as pretty much any other organization in which I’m involved. Once the pandemic subsides, I expect in-person meetings to return, but not to the degree that such meetings existed pre-COVID. When a meeting attendee has a potential scheduling conflict due to travel before or after a meeting, I would expect that the attendee would generally be able to mitigate such conflict via video-conferencing. – Paul Cain
The pandemic raised awareness services from various organizations, the City and the Chamber might be more efficiently coordinated to address strengths, weaknesses, and duplications. It also began an ongoing conversation regarding “preparedness” – what do we need to address to be better prepared for challenges in the future. I believe these discussions were very productive and will be part of our normal planning process going forward. – Susan Cohen
The South Carolina Manufacturers Alliance (SCMA) has always been laser-focused on the needs of our state’s manufacturing community. The pandemic compelled us to take communication with our members to the next level. In the early weeks of the pandemic, the issues facing our manufacturers were truly unprecedented, and we worked around the clock to provide resources and the latest information to our members. Today, we continue to provide information and assistance to our members in impactful ways. – Sara Hazzard
I expect to continue doing business using a virtual platform at lease in a hybrid model and to continue to seek out opportunities to lift up and support the work that is currently being done and opportunities to improve. – Mamie Nicholson
As much as I appreciate in-person meetings, I foresee OneSpartanburg, Inc. still finding ways to use virtual meetings for efficiency and cost savings. – Katherine O’Neill
Over the past few months I have hosted and participated in many virtual meetings. Overall I am “Zoomed out,” but the pandemic and need for social distancing has required us to learn how to use our resources more efficiently. I definitely miss the face to face meetings and human interaction, but this style meeting cuts down on travel time, planning, sometimes expense, and often brings better participation. Although we have returned to some in-person meetings, which I would personally prefer, some are better suited using technology. – Amanda Munyan
Being more mindful of client interactions outside a controlled environment. – Chuck Saylors
I think the use of Zoom (or other remote meeting technology) will continue to be a part of our daily lives post-COVID. While many of us look forward to meetings in person, impromptu conversations in the break room and team gatherings after hours, technology certainly provides opportunities for us to effectively collaborate across town, across state lines and across oceans. Relationships and personal interactions are critical to any business and Zoom has provided a way for us to stay connected – personally and professionally – while also keeping us safe. – Liz Seman
Ability for remote work for interested team members. We think it is a key retention strategy and helps people balance/integrate their personal and professional lives. – Paige Stephenson
We began working remotely part of the time during the pandemic, especially when one employee tested positive for COVID-19. I believe that we will continue to work remotely at least part of the time from now on. I don’t foresee going totally remote, but it’s not completely out of consideration. – Tim Todd
Is there one thing either personally or professionally that you plan to implement in 2021? What is it and why?
GADC is embarking on a new strategic planning process. While largely coincidental to the virus, it has been over a decade since the organization last did a strategic review. Our objective is to develop a longer range economic development action plan. Trends tend to accelerate in times of crisis so we want to use this as an opportunity to better position Greenville to win new jobs and investment in a dynamic and sometimes unstable global economy. – Mark Farris
In 2021 the SC Arts Alliance, the only statewide arts advocacy organization, will conduct it’s signature Arts Advocacy Week 100% digitally. But what this move will do for us throughout 2021 is allow us to focus more on developing quality training content and information distribution related to advocacy. Legislative updates, advocacy skill building, and “nuts and bolts” education will be front and center as we look to really empower arts advocates across the state to make a difference in their community and this state. – G.P. McLeer
It is our hope to implement, plan, execute, and host a national conference for Greenwood. This will be the first time we’ve ever had the opportunity. In partnership with Spartanburg, Greenwood will serve as the host community for America in Bloom’s National Symposium. – Kelly McWhorter
More positive promotion for the need of what goes on within public education. – Chuck Saylors
The isolation of the pandemic has reminded me how much I have missed being (un-masked) face-to-face with my colleagues and friends. While I have participated in Zoom happy-hours and other virtual events, I look forward to many intentional in-person conversations and celebrations in 2021! – Liz Seman
We are focusing on the vaccine and distribution. The city has several groups that fall into the first or second category of this to be vaccinated. We will have to make some tough decisions on if vaccines will be required or not. We are also going to need to track how the vaccines are being accepted and given in the community to determine its penetration and percent treated. These numbers will help us decide on how some events, operations, or regulations should be amended or adjusted. We will also be tracking the continued spike in cases in the Upstate, Pickens County, and our City. – Stephen Steese
Better marketing. I think we focused to heavily on external marketing partners and need to focus on marketing in house. This is not all due the pandemic, but something that needed to be addressed. – Stephen Taylor
To view responses to the Focus on the Future: Key Topics for 2021, click here.
To view the list of panelists click here.